Privacy Policy — AI Image Preview Tool
AI Image Preview Tool
Smile Kitchens offers an AI-powered image visualisation service (the “AI Image Preview Tool” or the “Tool”).
The Tool lets you upload a photo of your kitchen space or a floor plan and see a visual preview of Smile Kitchens ranges and colour options in that space.
This section explains what information we collect when you use the Tool, how we use it, and how it’s processed.
What Information We Collect
Information you provide when using the Tool
When you use the AI Image Preview Tool, we may collect:
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The image or floor plan you upload
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The generated image created by the Tool (the “result”)
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Your selected kitchen range
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Your selected colour choices
Your uploaded images might include personal information (for example, people or personal belongings).
It’s your responsibility to make sure any image you upload is appropriate, doesn’t include unnecessary sensitive information, and that you have the right to use it.
Information collected when you download an image
If you choose to download a generated image, you may optionally provide:
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Name
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Email address
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Mobile number
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Project timeline
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Budget
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Project type
We may also collect technical and marketing data such as cookies, analytics identifiers, referral sources, and UTM parameters, in line with the wider marketing and analytics sections of this Privacy Policy.
Information collected when you book a design consultation
If you move from the Tool to book a design consultation, we’ll collect the information listed above along with any additional details needed to arrange your appointment.
This information is handled in accordance with the relevant sections of this Privacy Policy.
How We Use AI Image Preview Tool Data
We use the information collected through the Tool to:
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Provide and operate the Tool
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Generate images based on your kitchen range and colour selections
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Allow you to download your generated image
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Capture enquiries and project details when you choose to share them
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Understand customer preferences and improve our products and services
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Prevent misuse and enforce usage limits
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Support marketing, analytics, and business development activities
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Use generated images for Smile Kitchens promotional and advertising purposes, as described in our Terms of Use
If you provide your contact details when downloading an image, we may follow up about your kitchen enquiry.
You can opt out of marketing communications at any time.
Legal Basis for Processing
We process personal data related to the AI Image Preview Tool under the following lawful bases:
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Performance of a contract – to provide the Tool and generate images at your request
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Legitimate interests – to improve our services, understand customer needs, prevent misuse, and support marketing activity
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Consent, where required by law, particularly if uploaded images contain identifiable individuals
You can object to processing based on legitimate interests or withdraw consent at any time where consent applies.
Third-Party AI Processing and International Transfers
To provide the AI Image Preview Tool, uploaded images may be processed by trusted third-party artificial intelligence providers acting on our behalf.
Some of these providers may be located outside the UK, including in the United States.
When personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:
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UK International Data Transfer Agreements
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Standard Contractual Clauses and the International Data Transfer Agreement (IDTA)
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Other lawful transfer mechanisms recognised under UK GDPR
We require all providers to process data only for the purpose of delivering the Tool and to maintain appropriate security protections.
Data Retention
We keep uploaded images, generated images, and related selections only for as long as necessary to:
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Provide the Tool’s functionality
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Support customer enquiries and downloads
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Improve the Tool and overall customer experience
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Meet legal and compliance obligations
If you provide contact details when downloading images or booking consultations, this information may be retained in line with our customer relationship and marketing retention practices.
Your Rights
You have the right to request access to your personal data, ask for corrections or deletion, restrict or object to processing, as described in the “Your legal rights” section of this Privacy Policy.
You can make requests using the contact details provided below.
[email protected]
You also have the right to lodge a complaint with the UK Information Commissioner’s Office.
