Use code SMILE100 when you book today to claim your free design consultation and get £100 off your new kitchen when you place an order! (T&C's apply)
Connect with an experienced designer and bring your dream kitchen to life with a 3D walkthrough.
Ideal Home Retailer Of The Year 2024
We’ve made it simple to compare kitchen brands side by side, helping you choose the right one with confidence.
Pay nothing until delivery
Online consultations, with expert designers
20+ years of experience
Hand-made in the UK
Select Your Design Consultation Type
How would you like to meet your kitchen designer?
In-Person (Only at the Ideal Home Show)
10-19 April 2026, Olympia, London
Get a free ticket to the Ideal Home Show
Step inside a real Smile Kitchen and explore the space
See working features and interact with the kitchen
Touch, feel and compare materials and finishes
View samples and colours with your designer
Online
Find a time that suits you
Design your kitchen from the comfort of home
Flexible appointments that fit your schedule
Meet with your designer via live video call
Review designs and make changes quickly
Samples delivered to your door
With so many options, it can be hard to know who to trust. That’s why we’ve created a clear, honest comparison of leading kitchen brands - so you can make your decision with confidence and peace of mind.
Here’s how we compare to other well-known kitchen brands — on price, service, and attention to detail*
* Illustrative comparison based on publicly available prices and/or customer quotations for comparable specifications. Prices vary by design, specification and date..
8-Unit Kitchen Price
% Difference vs Smile
Door Thickness
Wall Unit Depth
Soft Close
Remedial Lead Time
Free Kitchen Delivery
Remote-first/online
Bespoke Colour Match Service
Price Match Guarantee
Pay Nothing Until your Kitchen is Delivered
Fully Assembled Kitchen units
Manufactured in the UK
TrustPilot Rating
*Last Updated 01/04/2026
Beautiful, Bespoke Kitchens at Exceptional Value
With free delivery and unlimited design amendments at no extra cost, it's no surprise we are the UK's top-rated kitchen retailer.
Connect with our expert designers from the comfort of your home and bring your dream kitchen vision to life.
Browse our site and explore our kitchens, then book a consultation with our designers. They will ask about the scope of your project and share inspiration, ideas, and ways to optimise your space.
Your designer will present your design with a 3D walkthrough and a full breakdown of costs. We'll make amendments until the design aligns perfectly with your vision, and we'll also send you samples of doors, handles, and worktops.
When you are 100% happy with the design, we'll send out a design pack for your fitter to double-check. Once everything is finalised, lets arrange a call to run through every detail and place your order.
Got a question? Check out our most commons questions asked.
Yes — our design service is completely online, giving you the freedom to plan your kitchen from the comfort of your own home.
You’ll work one-to-one with a dedicated designer via a video call, and before your consultation, we’ll send you a simple measuring guide and a short questionnaire so we can prepare designs tailored perfectly to you.
By skipping showrooms, we save on costs — and pass those savings directly on to you.
No, delivery is completely free. It’s just one of the ways we keep costs down and make your kitchen project simpler and more affordable.
Yes — all our kitchens are made right here in the UK using high-quality materials and craftsmanship. It’s how we deliver luxury bespoke design and premium quality at a price that’s within reach.
Absolutely. We’ll send you a free sample pack so you can see and feel the quality of our materials in your own home, helping you make confident design decisions before you buy.
We combine bespoke design with online convenience and transparent pricing. No showrooms, no pushy sales — just beautifully crafted UK-made kitchens, designed around you and priced honestly.
Take a look
Our Customer's Homes
Nothing beats seeing a real kitchen in a real customer's home. Take a look around and check out your favourite ranges in real projects. Read the story of each kitchen and what customers had to say about Smile.
Featured kitchen
Tiffany’s Rich Red In-Frame Kitchen
View kitchen
Featured kitchen
M.A.C's Dom Skinner's Kitchen Glow Up
View kitchen
Featured kitchen
Sam's Scandi Slab Kitchen
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Featured kitchen
Louisa's Blue True Handleless Kitchen
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Featured kitchen
Jennie & Adam's Bespoke Yellow Kitchen
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